Abhinandan Lodha (house Of Abhinandan Lodha)

About House of Abhinandan Lodha

The House of Abhinandan Lodha (HoABL) is one of India's most talked-about new-age real estate brands — and arguably the country's most aggressive entrant into the branded plotted-land segment. HoABL is an Indian real estate company headquartered in Mumbai, Maharashtra, founded in 2020 by Abhinandan Lodha to develop residential plotted land projects. The founder is the younger son of Mangal Prabhat Lodha, and Abhishek Lodha, the elder son of the founder, runs BSE-listed Macrotech Developers, while Abhinandan Lodha is carving a separate plotted land development business.

HoABL is privately held and not listed on any stock exchange. The corporate office sits at Lodha Excelus, NM Joshi Marg, Mahalakshmi, with additional offices in Gurugram and project locations across India. The business model is unusual — the firm's business model utilizes a digital-only model, where all transactions are conducted through virtual platforms. Important to note: following a family settlement in 2025, the company has been barred from using the "Lodha" brand , and HoABL now positions itself as a fully independent entity from Macrotech Developers.

Track Record

For a five-year-old company, HoABL's scale is genuinely impressive — but the numbers also need context. In just four years, HoABL has delivered over 352 acres of developed land and has another 900 acres under active development. Per company reports, HoABL has a portfolio of over 1,000 acres of plotted developments, with 13 million square feet of land sold and an additional 34 million square feet in the development pipeline.

• Founded: 2020 (operational expansion began 2021)
• Cities of presence: 16+ locations across Maharashtra, Goa, Uttar Pradesh, Punjab and Himachal Pradesh
• Customer base: Over 6,000 investors hailing from 27 countries
• Capex committed: A capital expenditure plan of ₹11,000 crore announced in January 2023, to be deployed over a four-year period
• Profitability: HoABL has never incurred a loss nor engaged in cash burning, distinguishing itself from many new-age start-ups

Reality check: Most "delivered" inventory is plotted land with infrastructure — not built homes. Vertical (high-rise) projects only began in 2025, so there is essentially zero delivery track record for apartments.

Notable Projects

The portfolio is heavily weighted toward second-home, leisure and pilgrimage destinations rather than primary-residence cities. The company develops and manages land projects in Maharashtra (Alibaug, Anjarle, Dapoli, Khopoli, Nagpur, and Neral), Uttar Pradesh (Ayodhya and Vrindavan), Goa, Punjab (Amritsar), and Himachal Pradesh (Shimla).

Bollywood ownership has driven significant brand visibility — in 2024, property acquisitions in HoABL projects were made by Amitabh Bachchan at The Sarayu in Ayodhya and Kriti Sanon at Sol de Alibaug , with Kartik Aaryan purchasing a 2,000 sq. ft. land parcel worth Rs 2 crore at Chateau de Alibaug in 2025.

Latest Activity by House of Abhinandan Lodha

• Aug 2025 — The company was recognized by Guinness World Records for the largest floral mosaic logo (100 square metres) in Vrindavan , marking a major brand-building moment for the upcoming Vrindavan project.
• Jul 2025 — Forayed into the hospitality segment with the launch of Miros Hotels & Resorts, a luxury lifestyle hospitality brand, with a debut property in Goa.
• May 2025 — After a family settlement, the brand was barred from using the Lodha name; the resolution came through nine mediation sessions with retired Supreme Court judge Justice R.V. Raveendran , who was appointed mediator by the Bombay High Court. The Lodha Ventures parent was rebranded to Abhinandan Ventures.
• Apr 2025 — Announced entry into vertical real estate with three Mumbai projects — American Culture Center in Marine Lines, a Chowpatty-facing project, and a JDA with Mittal Builders in Naigaon — with collective development potential of 3.1 million sq. ft., expected revenue of Rs 3,500 crore and total investment of Rs 2,500 crore.
• Mar 2025 — HoABL launched the Land for Her campaign on International Women's Day.
• Nov 2024 — Announced acquisitions of land parcels with an estimated revenue potential of $1 billion and an investment of Rs 3,000 crore — over 352 acres across Amritsar, Vrindavan, Varanasi, Shimla, Nagpur, and Khopoli near Mumbai , alongside opening a new office in DLF Cyber City, Gurugram.

Delivery & RERA Compliance

HoABL projects market themselves heavily on RERA compliance, and the company maintains that all HoABL projects are RERA-registered, ensuring legal compliance and buyer protection. Each individual project carries its own MahaRERA / UPRERA / Goa RERA number — for instance, Aero Estate Khopoli is registered as P52000078507 .

However — and this is critical for buyers to know — the brand has had at least one credibility flag in 2025. An investigative report into the Nagpur Marina project found that while the campaign described it as a "78-acre waterfront address" near Samruddhi Circle and branded as a "South Nagpur opportunity," the actual project site was traced to Hingna tehsil — located in Nagpur's western region, not the southern corridor mentioned in the campaign. The same report flagged that multiple HoABL and affiliate websites displayed the same MahaRERA number — P51700100388 — for Nagpur Marina, while the project's status alternated between "registered," "coming soon," and "pending approval," and the area sales manager admitted the MahaRERA number was still pending approval.

For a brand that markets transparency as its core promise, this is a meaningful concern. On the positive side, HoABL has delivered over 150 acres of new-generation plotted land, well within the promised timelines , and the Imperial Goa project has been completed and handed over to investors. RealtyPromoo's advice: always verify the RERA number directly on the state regulator's portal before any token payment, and insist on viewing original title documents and a third-party legal opinion.

Awards & Recognition

• Guinness World Records (Aug 2025): Largest floral mosaic logo at 100 sq m in Vrindavan
• Profitability ranking: HoABL has become the 5th most profitable real estate company in India (per company-disclosed financials)
• Zoho Creator Awards: Recognised for inventory and allocation engine technology deployment
• Tier-1 media coverage: Featured across Business Standard, Economic Times, Livemint, Indian Express and Fortune India

HoABL has not yet received CRISIL or ICRA structured-finance ratings, since it is privately held and has not raised public debt. As a private company, it is not listed on BSE or NSE — buyers should not confuse it with the BSE/NSE-listed Lodha Developers (formerly Macrotech), which is a separate entity run by the founder's elder brother.

Builder Scorecard by RealtyPromoo

Why Choose House of Abhinandan Lodha

Genuine strengths:

• Pioneering category: India's first organised, branded plotted-land developer at scale — buyers get gated communities with clubhouses instead of raw farmland
• Legal due diligence: Title verification and RERA registration on every parcel reduces the traditional risk of land buying
• Strategic locations: Projects sit on infrastructure corridors — Atal Setu (Alibaug), Mopa Airport (Goa), Navi Mumbai International Airport (Khopoli/Neral), Maharishi Valmiki Airport (Ayodhya)
• Strong financial discipline: Profitable since inception, no cash burn, backed by HDFC Capital JV of ₹1,500 crore
• Resale liquidity: Branded plots are easier to resell than unbranded land in tier-2/3 markets

What could be better — honest concerns:

• Brand premium: You pay 25-40% more than comparable plots from local developers in the same micro-market
• Marketing-vs-reality gap: The Nagpur Marina episode shows that aggressive marketing has occasionally outpaced ground-level RERA compliance
• Unproven on long delivery cycles: The flagship Sarayu (Ayodhya) is due only in 2028 — promised amenities and infrastructure are still on paper
• Vertical real estate is brand-new: HoABL has no apartment delivery track record; the first high-rise launch came only in 2025
• Speculative-investor heavy: Many buyers are investors, not end-users, which can lead to thin actual-occupancy and slower community formation
• Brand confusion: Despite the 2025 settlement, many channel partners still use "Lodha" prefixes in URLs and marketing — buyers must confirm they are dealing with HoABL and not Macrotech

For investors comfortable with a 5-10 year horizon, second-home aspirations, or pilgrimage-city plays (Ayodhya, Vrindavan), HoABL is among the most credible names in a historically unbranded space. For first-home buyers in primary cities, established vertical developers with longer delivery records remain the safer choice.