Emami Realty's Siruseri Plan Adds 15 Lakh sq ft to OMR Supply

Emami Realty Plans 15 Lakh sq ft Emami Mirai Project in Siruseri, SIPCOT

Emami Realty, the real estate arm of the Emami Group, has put Emami Mirai on its list of new residential launches for SIPCOT, Siruseri, on Chennai's OMR corridor. The Upcoming project is planned with 2, 3 and 4 BHK apartments and about 15 lakh sq ft of saleable area, with super areas running from roughly 800 to 3,250 sq ft. Pricing is on request, and the launch depends on the necessary approvals. The project is also searched as Emami Miraai.

The plan first appeared in the company's annual report for FY2024-25, published in September 2025. It came up again at the 18th Annual General Meeting held on 29 September 2026, where shareholders approved raising the company's borrowing limit to ₹5,000 crore. The same meeting named Emami Mirai among three new residential projects the company intends to launch, subject to approvals.

Key Facts on Emami Mirai

Facts as on 29 September 2026, from the developer.

Impact on Homebuyers

The first thing a buyer will notice is the missing price. With pricing on request, there is no band per configuration to test against the locality yet, so anyone comparing budgets will have to wait for the formal price sheet. Until then, the practical comparison is with the developer's delivered project in Navalur, where 2, 3 and 4 BHK homes of about 1,058 to 2,021 sq ft were offered from about ₹49.19 lakh as of September 2026.

Demand for homes in Siruseri has a clear anchor. SIPCOT IT Park houses several global technology companies, and data centres and coworking spaces have been growing around it. A project of roughly 15 lakh sq ft in this pocket will give working families and IT professionals a new set of choices, particularly for buyers who want 3 and 4 BHK layouts close to office clusters.

Connectivity is the real negative to weigh. No metro station runs on the OMR corridor today. The Purple Line is under construction, and its Siruseri, SIPCOT 1 and SIPCOT 2 elevated stations are expected to open around March 2028. Road access is decent for now: the OMR is a six-lane expressway, Chennai International Airport is about 23 km away via the Pallavaram-Thoraipakkam Road, GST Road is 15 km off, and the Kilambakkam Bus Terminus is 20 km away. A proposed Siruseri to Kilambakkam metro extension has been scrapped, so buyers should not plan around it.

Our advice is simple. Do not book on the strength of a plan. The launch is subject to approvals, so treat any booking as open only after the formal launch and price release. Buyers who need a home soon are better served by ready stock in nearby areas, while those with a longer horizon can track the launch closely.

Expert Analysis

A developer announcing a launch in its own annual report, and then again at a general meeting, tells you something about intent. Emami Realty was incorporated in 2006 as the real estate arm of the Emami Group. The company says it has more than 3.7 crore sq ft of development across West Bengal, Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Orissa, Maharashtra and Sri Lanka. Its listed track record shows 11 total projects, nine of them delivered.

In Chennai, the group's benchmark is Emami Tejomaya in Navalur, completed in October 2019 and ready to occupy. Its amenities include a club house, swimming pool, cafeteria and gymnasium, and home loans have been approved by ICICI Bank, HDFC Bank, State Bank of India, Axis Bank and LIC Housing Finance. For a buyer, that record matters more than any brochure. Emami Mirai would be the group's second Chennai residential project and its first on the OMR side, which is a bigger test of demand and pricing.

The rise in borrowing limit suggests the company wants room to fund several launches at once. For buyers, that is a double-edged signal. It shows capacity to build, but it also means the pace of approvals and launches will depend on how the company sequences its projects.

What to Expect Next

The next milestones are the approvals that allow a formal launch, followed by the release of unit types and pricing. The developer's own possession target is December 2030. Outside the project, the Chennai Metro Phase II elevated corridors are targeted for completion by March 2027, while the Purple Line stations near the site are expected around March 2028. Buyers should watch these dates closely, because the value of OMR homes will be shaped by when transit actually starts running.

Related Projects & Areas Affected

• Emami Tejomaya, Navalur: the developer's delivered Chennai project, a useful benchmark for build quality and pricing.
• Godrej OMR South Chennai 47-Acre Plots: plotted development on the same OMR South stretch, for buyers who prefer land over apartments.
• Siruseri and SIPCOT corridor: the locality most directly affected, with IT park demand and the Purple Line stations to come.

Full project details: Emami Mirai