Emami Realty's Navalur Launch Plan Adds Supply to OMR Market

Emami Navalur OMR Chennai Adds a Fresh Name to the Navalur Pipeline

Emami Realty, the real estate arm of the Emami Group, has an upcoming residential project in Navalur on the Old Mahabalipuram Road corridor, listed as Emami Navalur OMR Chennai. Public listings show 3, 4 and 5 BHK apartments, with price on request and possession slated for 2030. The project is at the upcoming stage, and it has no RERA number in circulation yet, so buyers should ask the developer for the registration details before they commit any money.

What the Developer Has Said So Far

Emami Realty's Chennai plans have been taking shape in stages. In a December 2024 update, the company said it would launch two more residential projects in Chennai, one of about 8.5 lakh sq ft due for completion in 2028 and another of roughly 11 lakh sq ft targeted for the end of 2029. Its 2024-25 annual report added a Chennai launch called Emami Tejomaya Ii, with 13 lakh sq ft of saleable area, subject to approvals. Keep that name separate from this listing when you read the reports, because the developer's filings do not tie the two together.

At its 18th Annual General Meeting on 29 September 2026, the management outlined three new residential launches subject to approvals: Emami Miraai in SIPCOT, Chennai, Emami Vana in Jhansi and Emami Avaan in Liluah. Navalur was not among them. That makes the Emami Navalur OMR Chennai listing one of the less formally announced entries in the company's pipeline.

Impact on Homebuyers

For buyers, the most useful number right now is the locality band. Current market data puts Navalur somewhere between ₹6,000 and ₹8,500 per sq ft. The developer's own completed project in the same locality shows resale 3 BHK homes at about ₹6,764 per sq ft and 4 BHK homes at about ₹8,906 per sq ft, so the top of the band is already being tested by larger homes.

Price is the part of the story buyers will need to pin down. Emami Navalur OMR Chennai is priced on request, and the unit sizes, carpet areas and per-sq-ft rate have not been published for this project. Anyone quoting a figure before a formal price sheet appears should be treated with caution.

Demand from the IT corridor supports the case for the location. Employers along OMR, including HCL, TCS, Infosys, Hexaware and Paypal, draw a steady flow of professionals, and a rival villa project in Navalur starts from around ₹1.35 Cr with possession in March 2028. That gives a useful benchmark: a new Navalur launch with a 2030 handover is competing against projects that could be ready two years earlier.

Investment returns need a sober look. Market data places rental yields for Navalur at around 2 to 3 percent, while some promotional material claims 5 to 7 percent for 2 BHK flats. The same promotional material claims 30 to 40 percent price growth over four to five years. Treat those figures as sales talk rather than settled fact, and check them against actual lease rates in the area.

Expert Analysis

Navalur's growth has been driven by a simple chain of cause and effect: IT jobs move south along OMR, housing follows, and the infrastructure arrives in pieces. The Chennai Metro Phase II corridor from Madhavaram to SIPCOT, 45.4 km long, has a station planned at Navalur, and the Sholinganallur station is targeted for around March 2027. CMRL's current window for OMR metro operations runs from March 2027 to December 2028.

The honest read is that these dates have moved before in Chennai, and buyers should plan around the later end of the window. Navalur is also not served by a suburban rail line today, so day-to-day travel leans on the six-lane Rajiv Gandhi Salai, the ECR and GST Road links, and the Semmancheri MTC terminus. Navalur Toll Plaza sits on the route, and at peak hours OMR traffic can stretch journeys considerably.

The developer's track record offers some comfort. Emami Realty was incorporated in 2006 and reports around 3.7 crore sq ft of development across India. Its aggregator count shows 11 projects with 9 delivered, and it has obtained a completion certificate for its Chennai project in Navalur, which is the closest reference for what buyers can expect in build quality and amenities. That completed project offers a swimming pool, a clubhouse, a gym and a kids' play area, and it shows the company can finish in this locality.

What to Expect Next

The next milestones to watch are a RERA registration, a published price sheet with carpet areas, and the approval trail for the site. Once those appear, the price-per-sq-ft figure will tell buyers whether the project sits inside or above the locality band. Track the Navalur metro station progress and the Thazhambur–Navalur Road expansion as well, since both will shape how quickly the area's connectivity improves over the next two years.

Related Projects & Areas Affected

• Navalur, OMR: the locality gaining the most from the metro, road widening and IT employment, with a current band of ₹6,000 to ₹8,500 per sq ft.
• Siruseri and SIPCOT: the IT Park hub anchoring the southern end of OMR, and the site of the developer's planned SIPCOT launch.
• Sholinganallur: a station on the metro line and a fast-growing IT and residential node that buyers often compare with Navalur.
• Semmancheri: the area where a planned sports city sits about 3 km away, adding to the neighbourhood's long-term profile.
• Thazhambur: the road link where expansion works are underway, improving access to Navalur from the west.

Full project details: Emami Navalur OMR Chennai