Ats Homekraft (ats Group)

About ATS Homekraft (ATS Group)

ATS Homekraft is the mid-income and aspirational housing arm of the well-known ATS Group, one of NCR's most established real estate names. The venture was launched in 2018 by ATS group founder Getamber Anand to develop mid-income and affordable housing projects in a price range of Rs 30-70 lakh. The parent company, ATS Infrastructure Limited, is an Indian real estate company founded in 1998 by Getamber Anand, with its headquarters located in Noida, Uttar Pradesh.

Homekraft Infra Pvt. Ltd. is based in Noida and was founded in 2017 by Poonam Getamber Anand, Getamber Anand and Prasoon Chauhan. The company is privately held and not listed on BSE/NSE. A defining moment for credibility came when HDFC Capital Affordable Real Estate Fund made an entity-level equity investment in HomeKraft, one of the rare such investments in the real estate sector. The parent ATS Group operates a differentiated business model as a "Realty Constructor" with a land bank in the background — meaning backward integration into construction is a core part of how they deliver projects.

Track Record

The numbers help separate marketing claims from real delivery muscle. The ATS Group has delivered over 5 crore (50 million) square feet to date and has an additional 3 crore square feet under development in Delhi-NCR, Punjab, and Mumbai. The company reports nearly 35,000+ satisfied customers, a 4,500-strong dedicated workforce, and currently operates in 8 states with plans to expand further.

Looking specifically at the Homekraft division's recent execution, the Group has completed and delivered over 4,000 apartments over the past 30 months across Noida, Gurgaon and Chandigarh. Annual revenue of Homekraft was ₹776 Cr as on Mar 31, 2024, and as of September 30, 2024, Homekraft had 599 employees. One landmark delivery worth highlighting: ATS Homekraft delivered the 1,200+ home Happy Trails community ahead of its RERA deadline — a rare feat in the NCR market.

Notable Projects

Latest Activity by ATS Homekraft (ATS Group)

• Mar 2025 — ATS Homekraft sold around 400 residential plots for more than Rs 1,200 crore in its new project on Yamuna Expressway, a 63-acre plotted development named 'Province D Olympia' near the upcoming Noida International Airport in Jewar.
• Mar 2025 — The initial Province D Olympia offering was oversubscribed by 2.5 times, demonstrating significant investor interest.
• Oct 2024 — ATS Homekraft launched 'Sanctuary 105' along the Dwarka Expressway in Sector 105 and sold out the first phase swiftly, attributed to the brand value of ATS Homekraft and lucrative pricing compared to other players.
• Oct 2024 — Announced ₹1,300 crore investment to develop the luxury Sanctuary 105 project, which spans 13 acres and includes approximately 700 apartments, plus 1.3 lakh sq ft of high-street retail.
• 2025 — Phase 2 of Sanctuary 105 with around 400 additional flats was confirmed for launch.
• 2026 (ongoing) — Pipeline expansion announced for additional Dwarka Expressway, Yamuna Expressway and Delhi launches as per company statements.

Delivery & RERA Compliance

This is where ATS Homekraft genuinely stands out — and it's one of the few NCR developer pages where the news is mostly positive. The flagship Happy Trails project carries RERA registration number UPRERAPRJ15574 in Uttar Pradesh. Significantly, ATS Homekraft delivered Happy Trails (1,200+ homes) two years ahead of its RERA-committed date — a rarity in a region where 3-5 year delays are common.

That said, the picture isn't flawless. On MouthShut, Happy Trails carries a 1.67/5 rating from MouthShut users, with specific complaints about the per-square-foot price being high relative to the quality and locality, and concerns that the surrounding 3 km patch is underdeveloped. However, on JustDial the same project is rated 4.2/5 across 296 ratings and reviews, with users specifically praising good construction quality, spacious flats with good infrastructure, and premium amenities like the swimming pool, club house, and gym. Some Facebook users have raised concerns about maintenance charges being on the higher side. Net-net: the Homekraft RERA compliance record is among the cleanest in NCR, with no major regulatory complaints or stop-work orders on record.

Awards & Recognition

• ATS HomeKraft was awarded "Best Upcoming Affordable MIG Housing Project" (recognised in 2022).
• HDFC Capital Advisors invested Rs 400 Crore in ATS Homekraft (March 2021) — itself a strong third-party validation of governance and project pipeline.
• Founder Getamber Anand was elected President of the Confederation of Real Estate Developers' Associations of India (CREDAI) for 2015-17 terms and currently serves as CREDAI Chairman, representing private real estate developers in India with over 11,500 members through 22 State Chapters and 153 City Chapters.
• The ATS brand has been recognised at multiple Realty Plus Excellence Awards and ET Real Estate Conclaves over the years.
• Listing status: Privately held — not listed on BSE/NSE. Funding via HDFC Capital partnership and internal accruals.

Builder Scorecard by RealtyPromoo

Why Choose ATS Homekraft (ATS Group)

The strengths are genuine. Few NCR builders can match the combination of a 25+ year parent track record, a CREDAI-Chairman-led promoter family, and an HDFC Capital equity partnership. ATS introduced frontier construction technologies such as Aluminium Shuttering to improve building safety and reduce construction cost, along with Self-Climbing Formwork driven by hydraulic and mechanical mechanisms. The early-delivery record at Happy Trails is not marketing fluff — it's documented. Sanctuary 105 on Dwarka Expressway specifically targets the gap below the ₹5 Cr Gurugram bracket, making ATS Homekraft one of the more accessible premium options on the corridor.

What could be better — honestly. Pricing for Happy Trails drew sustained pushback on quality-vs-price grounds. Post-possession society management and maintenance charges have triggered complaints on social channels. Geographic concentration is heavy in NCR — buyers in South or West India effectively cannot access ATS Homekraft inventory. And while the Homekraft brand carries the ATS halo, it is operationally a younger company; long-term resale liquidity for the newer Gurugram and Yamuna Expressway projects is yet to be tested through a full real estate cycle. For genuine buyers, ATS Homekraft is a credible mid-to-premium choice — just go in with realistic expectations on after-sales service.