Smartworld Developers Sector 98 Noida Mixed-use Project

About Smartworld Elie Saab — Sector 98, Noida

Smartworld Elie Saab is a RERA-registered ultra-luxury mixed-use development on a 6-acre plot in Sector 98, directly fronting the Noida–Greater Noida Expressway. The project is a first-of-its-kind branded residence in Noida — a collaboration between Smartworld Developers and Lebanese haute couture icon Elie Saab. It comprises approximately 650 units across 3 towers of G+35 floors: around 200 large-format 3 and 4 BHK luxury residences and 450 smaller 1 and 2 BHK serviced suites. The commercial component — Smartworld Le Courtyard — adds high-street retail and fine-dining to ground and lower floors, making it a genuinely mixed-use address rather than a residential-only gated compound.

Key Highlights

• First Elie Saab-branded residences in Noida: Designed in collaboration with the global Lebanese couture house, translated into bespoke furniture, imported stone flooring, and Maison-collection interiors by Carlo Colombo, crafted in Italy.
• 3 towers, G+35 floors, only 3–4 apartments per floor: True low-density living — roughly 650 total units on 6 acres, which works out to under 110 units per acre.
• RERA registered (UPRERAPRJ300532/12/2025): Registered 24 December 2025 with Blitzbay Developers Pvt. Ltd. as the RERA promoter; RERA possession deadline October 2030.
• 60,000 sq.ft. Elie Saab-themed clubhouse: Features a triple-height lobby, temperature-controlled infinity pool with golf course views, spa, gym, sky lounge, yoga pavilion, and children's zones.
• Unit sizes 2,850–4,000 sq.ft.: 3 BHK branded residences run approximately 2,850–3,200 sq.ft. super built-up; 4 BHK spans 3,600–4,000 sq.ft. — significantly larger than standard NCR luxury apartments.
• Total project investment ₹1,500 crore: Gross development value targeted at over ₹3,000 crore, backed by Smartworld/M3M Group which reported ₹6,400 crore in FY25 sales.
• Uninterrupted golf course views: Towers are oriented to face the adjacent 75-acre Unitech Golf Course — a genuine differentiator in an area with limited open-view land.
• Integrated mixed-use streetfront: Le Courtyard retail strips on ground and first floors offer an Elie Saab café, premium brand stores, and fine-dining restaurants — no food courts.

Location Advantages

Sector 98 sits at the upper end of the Noida Expressway corridor — established, well-serviced, and more central than the southern sectors (128–150). The Noida–Greater Noida Expressway runs right alongside, giving residents direct access to Delhi via DND Flyway (roughly 20–25 minutes to South Delhi without traffic) and to Greater Noida in under 15 minutes. The upcoming Noida International Airport at Jewar is approximately 40 km away — a meaningful tailwind for long-term appreciation, though current daily commuters won't feel that impact for several years yet.

The area already has several established IT parks and corporate campuses — HCL, Adobe, Samsung, Paytm, and Logix Cyber Park — within a 3–5 km radius, keeping rental demand firm. Two golf courses (Unitech and Jaypee Wish Town) border the sector. The nearest metro is Golf Course Metro Station on the Aqua Line, about 4–5 km away. An Aqua Line extension expected around 2027 is slated to add a station closer to Sector 98, but this is infrastructure-dependent and not yet confirmed. One honest concern: internal sector roads in this belt can be potholed and congested during peak hours, and no metro station is currently within walking distance.

What's Nearby — Schools, Hospitals, Malls

Amenities

The project's amenity backbone is the 60,000 sq.ft. Elie Saab-themed clubhouse — notably larger than the standard 10,000–15,000 sq.ft. clubhouse you get in most Noida luxury projects at this price point.

• Fitness & Sports: Fully equipped gymnasium, tennis courts, reflexology path, jogging track, meditation and yoga pavilion, indoor sports facility.
• Water: Temperature-controlled infinity pool with panoramic golf course views; separate children's splash zone.
• Social & Lifestyle: Triple-height entrance lobby, sky lounge, business lounge, party hall, amphitheatre, fine-dining restaurant, Elie Saab café.
• Kids & Family: Dedicated children's play zone, senior citizen deck, landscaped gardens, shaded lounging areas, and water features.
• Wellness: Spa and wellness centre, steam room, open green terraces, biophilic landscape walkways.
• Security & Technology: 5-tier security system, CCTV at all entry/exit points, biometric and smart card access, 24×7 concierge, valet parking, digital intercom, smart home automation across all units.
• Sustainability: Rainwater harvesting, solar-powered common lighting, EV charging stations, vehicle-free podium deck.

Price & Configuration

The official developer website shows pricing as "Enquire Now." The most reliable market-published price comes from Business Standard's January 2026 report: apartments in Noida to be sold at around ₹33,000 per sq.ft., with larger luxury homes priced between ₹9 Cr and ₹12.5 Cr, and serviced apartments starting near ₹3 Cr. The table below uses these figures combined with confirmed super built-up area ranges. Note that carpet area data is not yet officially published for all configurations — figures below are super built-up area (SBA) as published by channel partners citing developer brochures.

*All areas above are Super Built-Up Area (SBA) as per developer brochure data. Carpet areas have not been officially disclosed at time of writing. Pre-launch indicative price of ₹30,000–₹35,000/sq.ft. published; ₹33,000/sq.ft. per Business Standard (January 2026). Payment plans of 25:25:25:25 and 30:40:30 (Construction Linked Plan) are reported to be available; confirm directly with developer.

Construction Progress

The project was registered under UP RERA on 24 December 2025 (UPRERAPRJ300532/12/2025). Construction start date declared under RERA is 19 October 2025, with RERA-declared possession by 15 October 2030. As of early 2026, the project is in its very early construction stage — site work and foundation activities have commenced. No superstructure has been raised yet. Smartworld is a relatively young developer (founded 2021) without a long track record of Noida deliveries, so progress monitoring over the 2026–2028 construction window will be important for buyers.

Investment Analysis

• Current price vs. locality average: At ~₹33,000/sq.ft., Smartworld Elie Saab prices at a 200–250% premium over the Sector 98 market average of approximately ₹9,500–₹11,000/sq.ft. This is a branded-residence premium that's normal globally but untested in Noida's resale market — buyers should factor this in.
• Expressway corridor appreciation: PropEquity data shows the Noida Expressway corridor appreciated ~165% in 3 years (₹6,568 to ₹17,428/sq.ft., 2021–2024). Luxury homes finished along the Expressway averaged 26–27% year-on-year appreciation in H1 2025 per Savills India.
• Expected rental yield: 3–4 BHK luxury rentals in the Sector 94–128 belt fetch ₹60,000–₹1.2 lakh per month. At Elie Saab pricing, yield will likely be 2–3% gross — modest, but branded residences globally trade on capital appreciation rather than yield.
• Airport-driven tailwind: Jewar International Airport (~40 km) is expected to boost Noida Expressway property values meaningfully when operational, benefiting long-term holders.
• Competing projects in similar budget:
  • M3M The Cullinan, Sector 94 Noida — 3 & 4 BHK at ₹14,000–₹17,000/sq.ft. (more established delivery track record)
  • Experion Saatori, Sector 98 — 3 BHK from ₹3.36 Cr to ₹5.12 Cr (same sector, more accessible entry)
  • Godrej Tropical Isle, Sector 146 — ultra-luxury at ₹15,000–₹18,000/sq.ft. (further south, Jewar-facing)
• Risk note: Smartworld has no completed Noida project to benchmark against. Buyers are relying on the developer's Gurugram track record and M3M Group backing. The branded premium at ₹33,000/sq.ft. needs to be validated by resale demand when the project completes in 2030.

Pros and Cons

Pros

• Only Elie Saab-branded residence in Noida: Global brand recognition matters for resale and rental to HNI/NRI tenants — there are only about 25 Elie Saab residential projects in the world.
• True low density — 3 to 4 apartments per floor: Privacy, airy corridors, better parking ratios — all the things that become scarce in high-demand NCR projects.
• RERA registered with clear timeline: Unlike many pre-launch projects that are still awaiting registration, this one has RERA in hand with a promoter-linked escrow account at Kotak Mahindra Bank.
• Strong location fundamentals: Established sector with working IT parks, schools, two golf courses, and two operational expressways already in place.
• Integrated mixed-use ecosystem: Having the Le Courtyard retail and F&B on the same plot means residents get curated conveniences without leaving the community — a genuine lifestyle differentiator.

Cons

• ₹33,000/sq.ft. is extremely aggressive for Noida: The sector average is around ₹9,500–₹11,000/sq.ft. Even accounting for the brand premium, buyers are pricing in a lot of future appreciation that isn't guaranteed. If branded-residence demand in Noida is thinner than expected, resale could be slow.
• Developer delivery track record is thin in Noida: Smartworld was founded in 2021 and has primarily delivered in Gurugram. This is their first Noida project. The Noida construction and regulatory ecosystem is different, and there's no completed Noida project to benchmark execution quality or timelines against.
• Long wait — possession in October 2030: That's over 4 years from launch. A lot can change — interest rates, infrastructure delivery timelines, Jewar Airport opening date. End-users should not plan to move in before 2030 at the earliest.
• No metro within walking distance currently: Golf Course Metro Station is 4–5 km away. Daily commuters without cars will find this inconvenient. The Aqua Line extension to this belt is expected around 2027 but is not yet confirmed.

Who Should Buy This

Ideal for: HNIs, CXOs, and business owners looking for an aspirational lifestyle address with a globally recognisable brand story. NRIs who want a low-maintenance, managed luxury home in NCR — the serviced suite format works well for this. Long-term investors (5+ year horizon) who believe in Noida Expressway appreciation and the Jewar Airport tailwind.

Not ideal for: Buyers looking for near-term possession or rental yield above 3%. First-time buyers or those with tight budgets who are stretching to book at ₹33,000/sq.ft. — the brand premium here requires a long holding period to pay off. Anyone needing metro-adjacent living for daily commuting.

Site Visit Videos

FAQ — Frequently Asked Questions

Q: Is Smartworld Elie Saab Sector 98 Noida RERA registered?

A: Yes. The project is registered under UP RERA with number UPRERAPRJ300532/12/2025, registered on 24 December 2025. The RERA promoter is Blitzbay Developers Private Limited, and funds are held in escrow at Kotak Mahindra Bank.

Q: What is the possession date for Smartworld Elie Saab Noida?

A: The RERA-declared possession date is 15 October 2030. Construction started in October 2025. This is a 5-year delivery window from construction start, which is typical for a project of this scale and height.

Q: What is the price range for Smartworld Elie Saab Sector 98?

A: Serviced suites (1 & 2 BHK) start from approximately ₹2.3 Cr to ₹5.6 Cr. Branded residences (3 & 4 BHK) range from approximately ₹9 Cr to ₹13 Cr, priced at around ₹33,000 per sq.ft. of super built-up area. Exact pricing depends on floor, view, and PLC — request the official cost sheet for confirmed figures.

Q: Is Smartworld a reliable builder for Noida?

A: Smartworld Developers (founded 2021) is backed by the M3M Group and has delivered projects in Gurugram. Their FY25 sales were ₹6,400 crore with 60% YoY growth, and the company is reported to be debt-free. However, this is their first Noida project, so Noida-specific delivery track record doesn't exist yet. Buyers should monitor construction milestones post-RERA closely.

Q: What is the nearest metro station to Smartworld Elie Saab?

A: Golf Course Metro Station (Aqua Line) is the closest at approximately 4–5 km, about 10 minutes by car. Sector 101 Metro Station is also within reach. There is no metro within walking distance currently. An Aqua Line extension expected around 2027 could improve this, but it's not yet operationally confirmed.

Q: Is Smartworld Elie Saab Noida a good investment?

A: For long-term investors (5–7 year horizon), the combination of branded-residence scarcity, Noida Expressway appreciation history (165% in 3 years per PropEquity data), and Jewar Airport proximity creates a credible appreciation story. Short-term yield is modest at around 2–3%. The brand premium baked into ₹33,000/sq.ft. is the key risk — it requires strong demand from HNI resale buyers in 2030+.

Q: What configurations are available and what are the apartment sizes?

A: The project offers 1 BHK serviced suites (~700–900 sq.ft. SBA), 2 BHK serviced suites (~1,500–1,700 sq.ft. SBA), 3 BHK branded residences (~2,850–3,200 sq.ft. SBA), and 4 BHK branded residences (~3,600–4,000 sq.ft. SBA). Only 3–4 units per floor across G+35 towers.

Q: How is Smartworld Elie Saab different from other luxury projects on the Noida Expressway?

A: The primary differentiator is the globally recognised Elie Saab brand — one of only ~25 Elie Saab residential projects worldwide. Practically, it means bespoke furniture from ELIE SAAB Maison (crafted in Italy), couture-inspired lobby and common areas, and a 60,000 sq.ft. clubhouse themed around the Saab design philosophy. Most other expressway luxury projects offer amenities but no verifiable global design identity. The mixed-use Le Courtyard component (in-community retail, cafe, fine dining) is also uncommon at this price tier in Noida.

Q: Are there good schools and hospitals close to the project?

A: Yes. Lotus Valley International School and Pathways School are within 3–4 km (7–10 min drive). Yatharth Hospital (Sector 110) is approximately 4 km away; Max Super Speciality and Jaypee Hospital are both in Sector 128, about 8–8.5 km (15–20 min drive). Daily essentials and dining are available at Skymark One and Sikka Mall within 1.5 km.

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